លោកនាយករដ្ឋមន្ត្រីប៉ាគីស្ថាន Yousouf Raza Gilani បានទាមទារនៅថ្ងៃចន្ទទី៩ឧសភាម្សិលមិញឲ្យសហរដ្ឋអាមេរិកសុំទោស ប្រទេសប៉ាគីស្ថាន ដោយហេតុតែយោធាអាមេរិកមានទង្វើឯកតោភាគីក្នុងការវាយប្រហារទៅលើ គេហដ្ឋានដែលជាទីកន្លែងលាក់ខ្លួនរបស់មេដឹកនាំអាល់កៃដាបិន ឡាដិននៅទីក្រុងAbbottabad ដោយពុំបានប្រាប់អាជ្ញាធរប៉ាគីស្ថានឲ្យ ដឹងមុន។ ក៏ប៉ុន្តែ រដ្ឋបាលរបស់លោកបារ៉ាក់អូបាម៉ាបានបដិសេធមិនសុំទោសប្រទេសប៉ាគីស្ថាន ឡើយ។
អ្នកនាំពាក្យនៃសេតវិមានលោកJay Carneyបានថ្លែងប្រកាសប្រាប់ថា សហរដ្ឋអាមេរិកនឹងមិនធ្វើការសុំទោសប្រទេសប៉ាគីស្ថានឡើយពាក់ព័ន្ធនឹងការវាយប្រហារទៅលើមេដឹកនាំអាល់កៃដាបិន ឡាដិននៅទីក្រុងAbbottabad ហើយរដ្ឋបាលរបស់លោកបារ៉ាក់អូបាម៉ាក៏មិនសុំទោសផងទៀតស្ដីពីទង្វើឯកតោភាគីរបស់ខ្លួនពាក់ព័ន្ធនឹងការវាយប្រហារដោយពុំបានប្រាប់អាជ្ញាធរប៉ាគីស្ថានឲ្យដឹងមុន។ ក៏ប៉ុន្តែ សហរដ្ឋអាមេរិកនៅចង់រក្សាទំនាក់ទំនងសហប្រតិបត្តិការជាមួយប្រទេសប៉ាគីស្ថាន។
ទាំងនេះមកពីរដ្ឋបាលអាមេរិកាំងយល់ឃើញថា ទំនាក់ទំនងសហប្រតិបត្តិការរវាងទីក្រុងវ៉ាស៊ីនតោននិងទីក្រុងអ៊ីស្លាម៉ាបាដមានសារៈសំខាន់ ថ្វីដ្បិតតែទំនាក់ទំនងរវាងប្រទេសទាំងពីរមានលក្ខណៈសាំញ៉ាំចម្រូងចម្រាសយ៉ាងណាក្តី។ ហេតុដូច្នេះហើយបានជាអ្នកទទួលខុសត្រូវអាមេរិកាំង មានចាប់តាំងពីលោកប្រធានាធិបតីបារ៉ាក់អូបាម៉ាក៏បានគូសបញ្ជាក់ឲ្យដឹងថា ទោះបីជាយ៉ាងណាក្តីក៏ប្រទេសប៉ាគីស្ថានបានជួយឲ្យយោធាអាមេរិកាំងបានតាមរកឃើញមេដឹកនាំអាល់កៃដាបិន ឡាដិននៅទីក្រុងAbbottabadផងដែរ។ ទំនាក់ទំនងសហប្រតិបត្តិការរវាងទីក្រុងវ៉ាស៊ីនតោននិងទីក្រុងអ៊ីស្លាម៉ាបាដពិតជាមានសារៈសំខាន់ ដូច្នេះត្រូវតែមានបន្តទៅទៀតសម្រាប់ប្រយុទ្ធប្រឆាំងនឹងភេរវនិយម។ មូលហេតុមួយទៀតគឺស្ថានភាពភូមិសាស្ត្ររបស់ប្រទេសប៉ាគីស្ថានដែលមានព្រំដែនជាប់ជាមួយនឹងប្រទេសអាហ្វហ្កានិស្តង់ដែលសហរដ្ឋអាមេរិកកំពុងធ្វើសង្គ្រាមប្រយុទ្ធប្រឆាំងជាមួយនឹងពួកតាលីបង់។
បច្ចុប្បន្ននេះ ទំនាក់ទំនងអាមេរិក-ប៉ាគីស្ថាននៅមានសភាពតានតឹង។ ទីក្រុងអ៊ីស្លាម៉ាបាដដែលបានថ្លែងប្រាប់ឲ្យគេស្គាល់ឈ្មោះរបស់មេយកការសម្ងាត់អាមេរិកាំងCIA នៅប្រទេសប៉ាគីស្ថាន ហើយទីក្រុងអ៊ីស្លាម៉ាបាដបានធ្វើឲ្យទីក្រុងវ៉ាស៊ីនតោនរង់ចាំអស់រយៈពេលមួយសប្តាហ៍ ទម្រាំយល់ព្រមឲ្យអាមេរិកាំងសាកសួរយកចម្លើយពីភរិយាទាំងបីរបស់បិន ឡាដិន។
នៅក្នុងស្ថានការណ៍បែបនេះ រដ្ឋបាលរបស់លោកបារ៉ាក់អូបាម៉ានៅមានការយល់យោគដល់អ្នកដឹកនាំប៉ាគីស្ថានដែលខុសផ្ទុយពីសាធារណមតិអាមេរិកាំងដែលពុំអត់ឱនឡើយឲ្យអ្នកទទួលខុសត្រូវប៉ាគីស្ថាន។ នៅក្នុងការស្ទាបស្ទង់មតិមួយរបស់NBC បានឲ្យដឹងថា ប្រជាជនអាមេរិកាំងដល់ទៅ៧០%មានជំនឿជឿថា អាជ្ញាធរប៉ាគីស្ថានដឹងទីកន្លែងដែលបិន ឡាដិនពួនលាក់ខ្លួនក៏ប៉ុន្តែពុំព្រមប្រាប់សហរដ្ឋអាមេរិក។ ហើយបើយោងតាមការស្ទាបស្ទង់មតិមួយទៀតបានឲ្យដឹងថា មានប្រជាជនតែ៥%ប៉ុណ្ណោះដែលបានចាត់ទុកប្រទេសប៉ាគីស្ថានជាសម្ព័ន្ធមិត្តរបស់សហរដ្ឋអាមេរិក។
លោកនាយករដ្ឋមន្ត្រីប៉ាគីស្ថានYousouf Raza Gilaniបានបដិសេធកាលពីថ្ងៃចន្ទម្សិលមិញនូវការចោទប្រកាន់របស់អាមេរិកថា អាជ្ញាធរប៉ាគីស្ថានបានឃុបឃិតជាមួយមេដឹកនាំអាល់កៃដាបិន ឡាដិន។ លោកYousouf Raza Gilaniបានថ្លែងថា ការចោទប្រកាន់នេះជាការចោទប្រកាន់មួយដ៏ “ល្ងិតល្ងង់”។ ក៏ប៉ុន្តែ លោកYousouf Raza Gilaniបានសន្យាថានឹងធ្វើការអង្កេតពីបញ្ហានេះ។
លោកនាយករដ្ឋមន្ត្រីប៉ាគីស្ថានបានសម្តែងឲ្យដឹងទៀតថា អាជ្ញាធរប៉ាគីស្ថានបានប្តេជ្ញាចិត្តថានឹងធ្វើការអង្កេតដោយប្រើគ្រប់មធ្យោបាយដើម្បីឲ្យដឹងថា តើនៅពេលណាហើយតើហេតុអ្វីបានជាបិន ឡាដិនមកពួនលាក់ខ្លួននៅទីក្រុងAbbottabad ដែលឋិតនៅចម្ងាយមិនឆ្ងាយពីរដ្ឋធានីអ៊ីស្លាម៉ាបាដយ៉ាងដូច្នេះ ?
សម្រាប់លោកនាយករដ្ឋមន្ត្រីប៉ាគីស្ថានYousouf Raza Gilani ការចោទប្រទេសប៉ាគីស្ថានថា ស្ថាប័នប៉ាគីស្ថានបានលេងស្នៀតល្បែងកាំបិតមុខពីរជាមួយពួកភេរវនិយមអាល់កៃដាគឺពិតជាការចោទប្រកាន់ដ៏លីលា ដោយហេតុថាពួកអាល់កៃដានិងសម្ព័ន្ធមិត្តរបស់ពួកគេធ្លាប់បានមកប្រព្រឹត្តអំពើភេរវកម្មរាប់រយដងនៅលើដែនដីប៉ាគីស្ថាន។ បន្ថែមពីលើនេះ លោកនាយករដ្ឋមន្ត្រី Yousouf Raza Gilaniបានគូសបញ្ជាក់ថា ទាំងនេះពិតជាបានឆ្លុះបញ្ចាំងឲ្យឃើញនូវបរាជ័យរបស់អ្នកយកការសម្ងាត់ទាំងខាងភាគីប៉ាគីស្ថាន ទាំងខាងអាមេរិកាំងនិងប្រទេសលោកខាងលិចទាំងមូល។
មុននឹងបញ្ចប់ លោកនាយករដ្ឋមន្ត្រីប៉ាគីស្ថានYousouf Raza Gilaniបានចោទសួរថា តើនរណាជាអ្នកទទួលខុសត្រូវក្នុងការបង្កបង្កើតឲ្យមានចលនាអាល់កៃដារបស់បិន ឡាដិននៅក្នុងទសវត្សរ៍ឆ្នាំ១៩៩០?
rfi
Tuesday, May 10, 2011
Sunday, May 8, 2011
New visa for marriage migrants
Starting in September, marriage migrants in Korea will receive a new visa that has been created especially to address the needs of non-citizens married to Korean, according to a Ministry of Justice announcement on April 29. There will also be changes to make it easier for investors and business people to gain permanent residency, the ministry reported.
According to the revised visa plans, marriage migrants will receive F-6 visas rather than the F-2 visa. Meanwhile, the F-2 visa will be expanded and extended to private foreign investors who bring in more than $500,000, allowing them to remain in Korea for longer periods of time between renewals.
Link:http://www.korea.net/news.do?mode=detail&guid=54901
HRD Korea selected as first place winner of 2011 UN Public Service Award
The Employment Permit System (EPS) run by the Ministry of Employment and Labor (MOEL) and the Human Resources Development Service of Korea (HRD Korea) will win the United Nations Public Service Award (UNPSA), the most prestigious international award in public service.
Korea's EPS was recognized for its innovation in enhancing transparency and preventing corruption in public service related to the introduction of foreign workers.
Winning the award will raise Korea's standing on the world stage by allowing its advanced migrant worker policy, represented by EPS, to be known widely.
The UNPSA ceremony will be held on the UN Public Service Day (Jun. 23) in Tanzania, Africa.
HRD Korea (president Yu Jae-soub) was selected as the UNPSA first-place winner under the category "preventing and combating corruption in the public service" on April 30.
It was acknowledged for its great contributions towards reducing illegal stay of foreigners, infringement of human rights and irregularities that might arise in selecting and introducing foreign workers, by operating EPS in a transparent and fair manner.
EPS was introduced in August 2004 in order to solve problems with the existing industrial trainee system and effectively help SMEs reduce labor shortages. By the end of February 2011, 278,815 foreign workers (E-9 visa) had entered Korea under this system.
MOEL and HRD Korea have made efforts to ensure the successful establishment of EPS. They have administered Korean language proficiency tests fairly, managed the roaster of foreign job-seekers transparently, concluded labor contracts systematically and supported the entry and stay of foreigners.
When asked how he felt about winning the award, Yu Jae-soub, president of HRD Korea, said, "By winning the UNPSA, the Employment Permit System will gain recognition as an excellent model of foreign workforce policy and spread all over the world, and thus greatly contribute to Korea's international standing."
He also said, "We will continue our efforts to make the system more convenient to use and its operation more transparent so as to give more help to both foreign workers and domestic companies."
The UN Public Service Award, established in 2003, is the most prestigious award in public service. Every year excellent policies are selected for the award in each of the five regions in five categories - preventing and combating corruption in the public service, improving the delivery of public services, fostering participation in policy-making decisions through innovative mechanisms, advancing knowledge management in government and promoting gender-responsive delivery of public services.
This year's UNPSA ceremony will be held on the UN Public Service Day (Jun. 23) in Tanzania, Africa.
HRD Korea will introduce Korea's Employment Permit System as a good policy example to the international community during the ceremony.
Link:http://www.korea.net/news.do?mode=detail&guid=54905
Korea's EPS was recognized for its innovation in enhancing transparency and preventing corruption in public service related to the introduction of foreign workers.
Winning the award will raise Korea's standing on the world stage by allowing its advanced migrant worker policy, represented by EPS, to be known widely.
The UNPSA ceremony will be held on the UN Public Service Day (Jun. 23) in Tanzania, Africa.
HRD Korea (president Yu Jae-soub) was selected as the UNPSA first-place winner under the category "preventing and combating corruption in the public service" on April 30.
It was acknowledged for its great contributions towards reducing illegal stay of foreigners, infringement of human rights and irregularities that might arise in selecting and introducing foreign workers, by operating EPS in a transparent and fair manner.
EPS was introduced in August 2004 in order to solve problems with the existing industrial trainee system and effectively help SMEs reduce labor shortages. By the end of February 2011, 278,815 foreign workers (E-9 visa) had entered Korea under this system.
MOEL and HRD Korea have made efforts to ensure the successful establishment of EPS. They have administered Korean language proficiency tests fairly, managed the roaster of foreign job-seekers transparently, concluded labor contracts systematically and supported the entry and stay of foreigners.
When asked how he felt about winning the award, Yu Jae-soub, president of HRD Korea, said, "By winning the UNPSA, the Employment Permit System will gain recognition as an excellent model of foreign workforce policy and spread all over the world, and thus greatly contribute to Korea's international standing."
He also said, "We will continue our efforts to make the system more convenient to use and its operation more transparent so as to give more help to both foreign workers and domestic companies."
The UN Public Service Award, established in 2003, is the most prestigious award in public service. Every year excellent policies are selected for the award in each of the five regions in five categories - preventing and combating corruption in the public service, improving the delivery of public services, fostering participation in policy-making decisions through innovative mechanisms, advancing knowledge management in government and promoting gender-responsive delivery of public services.
This year's UNPSA ceremony will be held on the UN Public Service Day (Jun. 23) in Tanzania, Africa.
HRD Korea will introduce Korea's Employment Permit System as a good policy example to the international community during the ceremony.
Link:http://www.korea.net/news.do?mode=detail&guid=54905
Thursday, May 5, 2011
Experience Oriental Medicine at Changdeokgung Palace
A unique opportunity to experience Oriental medicinal treatments and preparation methods will be offered at Changdeokgung Palace from Thursday to Sunday on the first and second weeks of May. The event has been organized in order to meet the growing global interest in Oriental medicine, as proven by the inclusion of Donguibogam in UNESCO’s Memory of the World Register in 2009. Donguibogam, written by a Joseon Dynasty court physician Heo Jun (1537-1615) in the 17th century, is an encyclopedia of principles and practices of Oriental medicine.
Throughout the event, Oriental medical doctors dressed as Eoui (court physicians who used to treat the royal family members) will offer free pulse diagnosis and simple acupuncture treatment. A variety of hands-on programs, including traditional Yakchep (envelope for storing Oriental medicine) folding, medicinal herb grinding, Donguibogam drawing and herb tea sampling, will also be held. Up to 40 visitors per day may sign up onsite and participate in the programs on a first-come, first-served basis.
More info
☞ Event Period (Time) & Venue
May 5-8 & May 12-15 (13:00-17:00) / Seongjeonggak Pavilion at Changdeokgung Palace
☞ Admission Fees (for Changdeokgung Palace)
- Adults (ages 19 and over): KRW 3,000
- Teens (ages 7-19): KRW 1,500
- Children (ages 7 and under) & Seniors (ages 65 and over): Free
** Group discount (10+ people): 20% discount
☞ 1330 tt call center: +82-2-1330 (Korean, English, Japanese, Chinese)
Monday, May 2, 2011
There is Something Special about Globally Successful Food
Do you think it is possible to attract everyone in the world with a same food? It is not simply a question of Korean food. Even if it has an excellent taste, it is almost impossible to satisfy 7 billion people around the world. Nevertheless, there are many foreign dishes which became the beloved food among many countries.
For example, pizza of Italy, Sushi of Japan, Curry of India, and Pho of Vietnam are beloved by many people around the world with no validity term. Even though people don’t know where those countries are located, but they know exactly where the top gourmet restaurants are. Well then, let’s take a look inside the secrets of the globally successful food!!
Reborn as Korean foods
The food that can’t be found anywhere in China, Jajangmyeon
In Thailand, Jajangmyeon’ was selected as the most ‘want-to-try’ food of Korea among young people. It is a surprising result when considering that many Thailand the Korean drama and music are sweeping over the country. But in fact, Koreans themselves don’t regard Jajangmyeon as Korean food.
The name of Jajangmyeon was derived from the word ‘Zhajiangmian(炸酱面)’ in China. In the past, many Chinese ordinary people used to add ‘Chunjiang(椿酱)’, Chinese fermented soybean paste in the noodle. Like many Chinese who settled in other countries, Chinese in Korea also had this noodle, but in a little different way, adding caramel, vegetables and meats. As time goes by, the way of cooking Zhajiangmian and its ingredients have been changed to fit the Korean’s tastes, which is now Jajangmyeon.
There are a number of foreign dishes beloved by Koreans, even if they haven’t been changed as much as Jajangmyeon. For example, there is a huge difference between the Korea-made pizza and Italy-made pizza which is baked over stove. Unlike the original pizza with one or two fresh ingredients on its thin and crispy bread, the Korea-made pizza has a lot of toppings and sauce on its soft and thick bread. Yes, it was changed to fit the Koreans’ tastes who love soft and chewy food.
To be accurate, as the Italian pizza became Americanized in the U.S., many things including dough, ingredients and even the method of cooking were changed a bit. After then, the Americanized pizza arrived in Korea and it once again had a change. Even though many Koreans love pizza itself, there are still a lot of pizza companies which are trying to develop their pizza to fit the Koreans who are accustomed to spicy food.
Italian pasta with a minimum sauce
Koreanized pasta with much sauce
Pasta is a similar example. It came across to Korea not from Italy, but from the Italian restaurant in the U.S. and Japan. The Pasta was changed again in Korea, and got to have a new style and develop the new tastes.
Well, there is a significant difference between the pasta which is commonly sold in Korea and the original pasta, comparing the amount of sauce. The Italian pasta, which is a one of favorite dishes and courses among common people, originally has little sauce. However in Korea, people get used to have ‘one dish for a meal’, so the amount of sauce has increased like a noodle soup and satisfied their appetite.
Interesting fact here is that Kimchi or Gochujang(red pepper paste) added pasta is being exported overseas. People said that it is a reexportation of pasta. ‘Ramyeon’ is another example of the exported foreign dishes from Korea. First made in Japan, ramyeon which had arrived in Korea in late 1950s became one of the biggest trends ever. Since 2000, ramyeon industry in Korea has begun to rise rapidly, and exported ramyeon to Japan which is the home of ramyeon. Moreover, Korean ramyeon product was ranked the ‘globally recognized brand” by TokyoTV.
Successful Cases. We are More Delicious and Exclusive!
Thailand dishes
Thailand dish which achieved globalization regardless of nation awareness
Most of the South East dishes that are well-known among Koreans are from Vietnam, such as rice noodle and rice wraps. But in terms of generalization, there must be the Thailand dishes. Regardless of the nation’s competitiveness and image, Thailand dishes are getting more popular and popular with the support of public sectors and the government. Those support started from 2004, when they launched the slogan, Thai-ness, in order to globalize the Thailand dishes. For this reason, people around the world not only order the menu but also remember the Thailand culture and its nation brand.
The key to success is that they just let people try their dishes by recommending as they do to their friends. Opening the restaurant in neighboring countries, they stick to their original tastes, but in remote countries like U.S. they tried to change their dishes to fit their tastes. For the reason, the Thailand dishes in close countries, such as Laos, Malaysia and Cambodia still have the piquant and spicy tastes even though the ingredients are little bit different. On the other hand, in Korea or western countries, they are working on to remove ‘Pak Chee’, Thailand’s representative spices or add more sweetness and salty taste. Through this relative PR strategy, the number of Thailand restaurants all over the world increased over 13,000, comparing the 4,000 restaurant in 2004.
Sushi, VIP menu in the world restaurant
Sushi
Japan has set out to attract over 1.2 billion from 600 million people to Japanese food by 2012. And in fact, the population enjoying the Japanese food is rapidly increasing. Especially the PR strategy which aims at spreading the image of sushi to Europe, U.S., Asia and Africa as a gourmet food of the upper ten was considered successful. In addition, they promote the export of Japanese food supplies with the scientific data that they can make best sushi with the food supplies from Japan, which became a role model for many countries.
In particular, they published the book ‘How to eat Sushi’ telling the history of Sushi and how to use the chopstick, and how to eat Sushi, which made Sushi closer to foreign people as a culture. Thanks to the concrete and systematic strategy, currently in U.S., there are 10,000 Japanese restaurants, which is almost a half of the total Japanese restaurant all over the world.
More Chinese restaurant than McDonald in Korea
Chinese dishes which became popular everywhere in the world
Chinese restaurants have succeeded around the world with its own efforts to develop the menu, which differentiates them from the Japanese and Thailand restaurants that were supported by their governments. You will be surprised to know that the globalization of the Chinese restaurant already started 150 years ago, which is far earlier than their government’s PR strategy on food. In 1850s, for the Gold Rush in U.S., more than 25,000 Chinese moved over to the U.S. and the first Chinese restaurant Chow Chows’ opened. Naturally, Americans were fascinated by the cheap and plentiful Chinese food.
The Chinese restaurants which are well on the way to establishing itself in the U.S., soon expanded to the big cities and the suburb areas and became Americanized, focusing on increasing the number of enterprising franchises. Now, it opened over 40,000 Chinese restaurants, which is more than the number including McDonald, Burger King, and Wendy.
Korean Dishes in the World, Where do we stand?
Korean’s favorite dish, Bulgogi
Taking a look at many successful cases of foreign dishes, you might wonder then, “What is the current position of Korean dishes”? So, we did analysis about the foreigners’ preferences on Korean dishes, such as Kimchi, Bibimbap, and Bulgogi which are considered known overseas. The statistics results were based on the Accenture Survey and Analysis implemented on June 2009.
First of all, 21% out of all foreigners who answered the survey came up with ‘Korean dishes’ from the word ‘Korea’. Most of them considered Kimchi is the representative food of Korea, and they were quite positive on its tastes, answering that it is rather spicy but very delicious. In particular, the Americans who participated in the survey answered that Korean dishes are mostly unique, inexpensive, and quite extensive. They also regarded that Korean dishes would be good to health and diet.
Meanwhile, ‘Bulgogi’ was selected the ‘most satisfactory dish’, recording 4.4 out of 5. Dakgalbi, which is spicy even to Koreans, got 4.3 unexpectedly. For the next, Bibimbap and Ddokgalbi recorded 4.2. Well, there are also other dishes that scored pretty low we need to check. Dongchimi noodles and Naengmyeon got around 3 points. It is expected that foreigners don’t like cold noodles.
Like many other countries which tried hard for globalization, we also need to be aware of the current status of Korean food, keep our own traditional value and develop the localized recipe by country. Then one day in the near future, we can enjoy Korean food with all of our friends in the world.
Link:http://blog.naver.com/korea_brand/10108010518
For example, pizza of Italy, Sushi of Japan, Curry of India, and Pho of Vietnam are beloved by many people around the world with no validity term. Even though people don’t know where those countries are located, but they know exactly where the top gourmet restaurants are. Well then, let’s take a look inside the secrets of the globally successful food!!
Reborn as Korean foods
The food that can’t be found anywhere in China, Jajangmyeon
In Thailand, Jajangmyeon’ was selected as the most ‘want-to-try’ food of Korea among young people. It is a surprising result when considering that many Thailand the Korean drama and music are sweeping over the country. But in fact, Koreans themselves don’t regard Jajangmyeon as Korean food.
The name of Jajangmyeon was derived from the word ‘Zhajiangmian(炸酱面)’ in China. In the past, many Chinese ordinary people used to add ‘Chunjiang(椿酱)’, Chinese fermented soybean paste in the noodle. Like many Chinese who settled in other countries, Chinese in Korea also had this noodle, but in a little different way, adding caramel, vegetables and meats. As time goes by, the way of cooking Zhajiangmian and its ingredients have been changed to fit the Korean’s tastes, which is now Jajangmyeon.
There are a number of foreign dishes beloved by Koreans, even if they haven’t been changed as much as Jajangmyeon. For example, there is a huge difference between the Korea-made pizza and Italy-made pizza which is baked over stove. Unlike the original pizza with one or two fresh ingredients on its thin and crispy bread, the Korea-made pizza has a lot of toppings and sauce on its soft and thick bread. Yes, it was changed to fit the Koreans’ tastes who love soft and chewy food.
To be accurate, as the Italian pizza became Americanized in the U.S., many things including dough, ingredients and even the method of cooking were changed a bit. After then, the Americanized pizza arrived in Korea and it once again had a change. Even though many Koreans love pizza itself, there are still a lot of pizza companies which are trying to develop their pizza to fit the Koreans who are accustomed to spicy food.
Italian pasta with a minimum sauce
Koreanized pasta with much sauce
Pasta is a similar example. It came across to Korea not from Italy, but from the Italian restaurant in the U.S. and Japan. The Pasta was changed again in Korea, and got to have a new style and develop the new tastes.
Well, there is a significant difference between the pasta which is commonly sold in Korea and the original pasta, comparing the amount of sauce. The Italian pasta, which is a one of favorite dishes and courses among common people, originally has little sauce. However in Korea, people get used to have ‘one dish for a meal’, so the amount of sauce has increased like a noodle soup and satisfied their appetite.
Interesting fact here is that Kimchi or Gochujang(red pepper paste) added pasta is being exported overseas. People said that it is a reexportation of pasta. ‘Ramyeon’ is another example of the exported foreign dishes from Korea. First made in Japan, ramyeon which had arrived in Korea in late 1950s became one of the biggest trends ever. Since 2000, ramyeon industry in Korea has begun to rise rapidly, and exported ramyeon to Japan which is the home of ramyeon. Moreover, Korean ramyeon product was ranked the ‘globally recognized brand” by TokyoTV.
Successful Cases. We are More Delicious and Exclusive!
Thailand dishes
Thailand dish which achieved globalization regardless of nation awareness
Most of the South East dishes that are well-known among Koreans are from Vietnam, such as rice noodle and rice wraps. But in terms of generalization, there must be the Thailand dishes. Regardless of the nation’s competitiveness and image, Thailand dishes are getting more popular and popular with the support of public sectors and the government. Those support started from 2004, when they launched the slogan, Thai-ness, in order to globalize the Thailand dishes. For this reason, people around the world not only order the menu but also remember the Thailand culture and its nation brand.
The key to success is that they just let people try their dishes by recommending as they do to their friends. Opening the restaurant in neighboring countries, they stick to their original tastes, but in remote countries like U.S. they tried to change their dishes to fit their tastes. For the reason, the Thailand dishes in close countries, such as Laos, Malaysia and Cambodia still have the piquant and spicy tastes even though the ingredients are little bit different. On the other hand, in Korea or western countries, they are working on to remove ‘Pak Chee’, Thailand’s representative spices or add more sweetness and salty taste. Through this relative PR strategy, the number of Thailand restaurants all over the world increased over 13,000, comparing the 4,000 restaurant in 2004.
Sushi, VIP menu in the world restaurant
Sushi
Japan has set out to attract over 1.2 billion from 600 million people to Japanese food by 2012. And in fact, the population enjoying the Japanese food is rapidly increasing. Especially the PR strategy which aims at spreading the image of sushi to Europe, U.S., Asia and Africa as a gourmet food of the upper ten was considered successful. In addition, they promote the export of Japanese food supplies with the scientific data that they can make best sushi with the food supplies from Japan, which became a role model for many countries.
In particular, they published the book ‘How to eat Sushi’ telling the history of Sushi and how to use the chopstick, and how to eat Sushi, which made Sushi closer to foreign people as a culture. Thanks to the concrete and systematic strategy, currently in U.S., there are 10,000 Japanese restaurants, which is almost a half of the total Japanese restaurant all over the world.
More Chinese restaurant than McDonald in Korea
Chinese dishes which became popular everywhere in the world
Chinese restaurants have succeeded around the world with its own efforts to develop the menu, which differentiates them from the Japanese and Thailand restaurants that were supported by their governments. You will be surprised to know that the globalization of the Chinese restaurant already started 150 years ago, which is far earlier than their government’s PR strategy on food. In 1850s, for the Gold Rush in U.S., more than 25,000 Chinese moved over to the U.S. and the first Chinese restaurant Chow Chows’ opened. Naturally, Americans were fascinated by the cheap and plentiful Chinese food.
The Chinese restaurants which are well on the way to establishing itself in the U.S., soon expanded to the big cities and the suburb areas and became Americanized, focusing on increasing the number of enterprising franchises. Now, it opened over 40,000 Chinese restaurants, which is more than the number including McDonald, Burger King, and Wendy.
Korean Dishes in the World, Where do we stand?
Korean’s favorite dish, Bulgogi
Taking a look at many successful cases of foreign dishes, you might wonder then, “What is the current position of Korean dishes”? So, we did analysis about the foreigners’ preferences on Korean dishes, such as Kimchi, Bibimbap, and Bulgogi which are considered known overseas. The statistics results were based on the Accenture Survey and Analysis implemented on June 2009.
First of all, 21% out of all foreigners who answered the survey came up with ‘Korean dishes’ from the word ‘Korea’. Most of them considered Kimchi is the representative food of Korea, and they were quite positive on its tastes, answering that it is rather spicy but very delicious. In particular, the Americans who participated in the survey answered that Korean dishes are mostly unique, inexpensive, and quite extensive. They also regarded that Korean dishes would be good to health and diet.
Meanwhile, ‘Bulgogi’ was selected the ‘most satisfactory dish’, recording 4.4 out of 5. Dakgalbi, which is spicy even to Koreans, got 4.3 unexpectedly. For the next, Bibimbap and Ddokgalbi recorded 4.2. Well, there are also other dishes that scored pretty low we need to check. Dongchimi noodles and Naengmyeon got around 3 points. It is expected that foreigners don’t like cold noodles.
Like many other countries which tried hard for globalization, we also need to be aware of the current status of Korean food, keep our own traditional value and develop the localized recipe by country. Then one day in the near future, we can enjoy Korean food with all of our friends in the world.
Link:http://blog.naver.com/korea_brand/10108010518
The World Natural Treasure, the Mother Nature of Jeju Island ‘Oreum’
Jeju Island gifted with nature sceneries and 1,700 species of plants, is a marvelous place where you can experience unique geographical features nowhere else can offer. In the center there is the proudly splendid Halla Mountain and neighboring oreums – low mountains of Jeju - reveals the original beauty of the geography of the volcanic island.
Oreum is a Jeju dialect for a low mountain. There are a good number of oreums as there is even a saying that people of Jeju are born from and returns to oreum after death. Near 380 of oreums are distributed in the island, which way exceeds 250 i.e. the number of those in Mt Etna of Italy.
Oreum consisted of grassland, natural and artificial forest, and wetland, is distributed intensively in the bottom area of Mt Halla and hilly and mountainous areas. As the altitude of the areas differs the ecological variety is well preserved with high potential value.
To be recognized as oreum the mountain should be qualified to have all required component i.e. a crater, shape, and contents; a crater formed by volcanic eruption; shapes of volcanic ashes and scoriae, and sedimentary layer; and pyroclastic materials. Also it is called as ‘ak’ or ‘bong’; Seongsan Ilchulbong, Dusanbong, Songaksan are some examples.
Oreums with different shapes and heights placed along by the ridges of Mt Halla and the coastline of the island invites you to the breathtaking beauty of the Mother Nature Jeju.
The ace view, Nokkome oreum
< Nokkomeoreum, where 112 families and 469 species of plants reside> (image: Official Blog of Jeju, New 7 Wonders)
Nokkomeoreum 833.8m above the sea level, covering an area of 923,692㎡ with the height of 234m, girth of 4,390m, and a smaller Nokkomeoreum is also known as ‘brother oreum’ as a pair sitting next by each other. The two mountains stand in high spirits and its exploded crater area is enough to thrill your eyes. Some people are surprised as they think ‘Nokkome’ is Japanese but in fact it derives from a Korean expression ‘Nopgome’ meaning ‘it is high.’
In the Nokkomeoreum area there are animal species that are protected species (class 2) by the Ministry of Environment including roe, weasel of Jeju, badger and so on. Endangered animals including birds such as goshawk, brown-eared bulbul, kestrel, bush warbler and Red-tongue pit-viper, takydromus wolteri and others are residing as well. Also there are 112 families and 469 species of plants e.g. nutmeg tree, hornbeam, and Galeola septentrionalis Reichb. For sure Nokkomeoreum area is some repository of various species of animals and plants.
If you follow the ridges of the hills a scenic panorama with different faces of Mt Halla and oreums is revealed. At the northern mountain top the view of Jeju city and the sea can be seen at a look. An average of 4~500 people on weekdays and 2~3,000 people on weekends visit the area to see this extraordinary scene. Why not check out Nokkomeoreum yourself and experience the grandeur gift of the nature?
The Queen of Oreum, Darangswioreum
(image: Kyunghyang Shinmun)
Darangswi oreum representing Gujwa town is 382.4m above the sea level, covering an area of 800,463㎡ with the height of 227m, and girth of 3,391m. It was named as so because of the crater of the mountain looks round as a moon (Darang sounds similar to ‘dal’ that is moon in Korean). Darangswi oreum is the pride of the villagers as it presents a uniquely beautiful scene for viewing the moon when the full moon rises behind the round crater of the oreum.
While most oreums have asymmetric slops, Darangswi oreum is a vertically balanced oval shape; this outstanding beauty of proportion surely gives a good reason for its title i.e. the ‘Queen of oreum.’
On top of the mountain, there is a funnel shape of huge circular crater. The circumference of the outside of crater is reaching 1,500m, and its depth is 115m just as deep as baekrokdam of Mt. Halla. The area is dense with weeds and cedars on its foot. The area is a huge grassland and if the weather is good, you can see the Seongsan Sunrise Hill, Udo and a wind power plant complex.
There is a saying that you didn’t see the real Jeju until climbing up Oreum., after the wood stairs to Darangswi oreum were built in 2005, the number of visitors increased. Why don’t you experience the ‘real’ Jeju at Darangswi oreum which is famous for paragliding and the annual Wallang hill Sunrise festivals?
Geomun Oreum listed on UNESCO’s World Cultural and Natural Heritage
(Image : Korea Tourism Organization)
Geomun Oreum, which has the most beautiful scenery among all Oreums in Jeju, is 456.6 meters above sea level, 112 meters high, 4,553 meters in circumference, and 809,860㎡ in extent, which of name, Goemun, was originated from a bunch of trees in that Oreum makes black color. (i.e. Goemun means black in Korean.) Only 300 visitors a day are allowed to go in, and the advanced reservation two days before is a must. It has the longest lava canyon throughout Jeju and the treasure of nature, ‘Gotjawal’, which has a high value in terms of geology as well as ecology.
The crater seen from the top of Goemun oreum spewed out lava to the ocean and created over 20 lava caves around, such as Bengdui cave, Manjang cave, Kimnyeongsa cave, etc. As designated as a World Cultural and Natural Heritage by UNESCO, oreum has the representative lava caves of Jeju. Among these caves, only Manjang cave is open to public. The course is flat and the passage is also wide that even the old and weak can look around without a big difficulty.
Al oreum is a paeasitic volcano that rose on the center of the crater of Geomun oreum. You can see 9 hills forming the Geomun oreum from the observatory which is 1km apart from the tour starting spot. In addition, the crater of Geomun oreum is 4 times larger than that of Mt Hall. You will be overwhelmed at the marvelous scenery of nature.
Before visiting Geomun oreum, the commentator for Natural Heritage gives several notices. You should wear the hiking boots, but not with the hiking stick. You can only bring a bottle of water.
Link:http://blog.naver.com/korea_brand/10108011305
Oreum is a Jeju dialect for a low mountain. There are a good number of oreums as there is even a saying that people of Jeju are born from and returns to oreum after death. Near 380 of oreums are distributed in the island, which way exceeds 250 i.e. the number of those in Mt Etna of Italy.
Oreum consisted of grassland, natural and artificial forest, and wetland, is distributed intensively in the bottom area of Mt Halla and hilly and mountainous areas. As the altitude of the areas differs the ecological variety is well preserved with high potential value.
To be recognized as oreum the mountain should be qualified to have all required component i.e. a crater, shape, and contents; a crater formed by volcanic eruption; shapes of volcanic ashes and scoriae, and sedimentary layer; and pyroclastic materials. Also it is called as ‘ak’ or ‘bong’; Seongsan Ilchulbong, Dusanbong, Songaksan are some examples.
Oreums with different shapes and heights placed along by the ridges of Mt Halla and the coastline of the island invites you to the breathtaking beauty of the Mother Nature Jeju.
The ace view, Nokkome oreum
< Nokkomeoreum, where 112 families and 469 species of plants reside> (image: Official Blog of Jeju, New 7 Wonders)
Nokkomeoreum 833.8m above the sea level, covering an area of 923,692㎡ with the height of 234m, girth of 4,390m, and a smaller Nokkomeoreum is also known as ‘brother oreum’ as a pair sitting next by each other. The two mountains stand in high spirits and its exploded crater area is enough to thrill your eyes. Some people are surprised as they think ‘Nokkome’ is Japanese but in fact it derives from a Korean expression ‘Nopgome’ meaning ‘it is high.’
In the Nokkomeoreum area there are animal species that are protected species (class 2) by the Ministry of Environment including roe, weasel of Jeju, badger and so on. Endangered animals including birds such as goshawk, brown-eared bulbul, kestrel, bush warbler and Red-tongue pit-viper, takydromus wolteri and others are residing as well. Also there are 112 families and 469 species of plants e.g. nutmeg tree, hornbeam, and Galeola septentrionalis Reichb. For sure Nokkomeoreum area is some repository of various species of animals and plants.
If you follow the ridges of the hills a scenic panorama with different faces of Mt Halla and oreums is revealed. At the northern mountain top the view of Jeju city and the sea can be seen at a look. An average of 4~500 people on weekdays and 2~3,000 people on weekends visit the area to see this extraordinary scene. Why not check out Nokkomeoreum yourself and experience the grandeur gift of the nature?
The Queen of Oreum, Darangswioreum
Darangswi oreum representing Gujwa town is 382.4m above the sea level, covering an area of 800,463㎡ with the height of 227m, and girth of 3,391m. It was named as so because of the crater of the mountain looks round as a moon (Darang sounds similar to ‘dal’ that is moon in Korean). Darangswi oreum is the pride of the villagers as it presents a uniquely beautiful scene for viewing the moon when the full moon rises behind the round crater of the oreum.
While most oreums have asymmetric slops, Darangswi oreum is a vertically balanced oval shape; this outstanding beauty of proportion surely gives a good reason for its title i.e. the ‘Queen of oreum.’
On top of the mountain, there is a funnel shape of huge circular crater. The circumference of the outside of crater is reaching 1,500m, and its depth is 115m just as deep as baekrokdam of Mt. Halla. The area is dense with weeds and cedars on its foot. The area is a huge grassland and if the weather is good, you can see the Seongsan Sunrise Hill, Udo and a wind power plant complex.
There is a saying that you didn’t see the real Jeju until climbing up Oreum., after the wood stairs to Darangswi oreum were built in 2005, the number of visitors increased. Why don’t you experience the ‘real’ Jeju at Darangswi oreum which is famous for paragliding and the annual Wallang hill Sunrise festivals?
Geomun Oreum listed on UNESCO’s World Cultural and Natural Heritage
Geomun Oreum, which has the most beautiful scenery among all Oreums in Jeju, is 456.6 meters above sea level, 112 meters high, 4,553 meters in circumference, and 809,860㎡ in extent, which of name, Goemun, was originated from a bunch of trees in that Oreum makes black color. (i.e. Goemun means black in Korean.) Only 300 visitors a day are allowed to go in, and the advanced reservation two days before is a must. It has the longest lava canyon throughout Jeju and the treasure of nature, ‘Gotjawal’, which has a high value in terms of geology as well as ecology.
The crater seen from the top of Goemun oreum spewed out lava to the ocean and created over 20 lava caves around, such as Bengdui cave, Manjang cave, Kimnyeongsa cave, etc. As designated as a World Cultural and Natural Heritage by UNESCO, oreum has the representative lava caves of Jeju. Among these caves, only Manjang cave is open to public. The course is flat and the passage is also wide that even the old and weak can look around without a big difficulty.
Al oreum is a paeasitic volcano that rose on the center of the crater of Geomun oreum. You can see 9 hills forming the Geomun oreum from the observatory which is 1km apart from the tour starting spot. In addition, the crater of Geomun oreum is 4 times larger than that of Mt Hall. You will be overwhelmed at the marvelous scenery of nature.
Before visiting Geomun oreum, the commentator for Natural Heritage gives several notices. You should wear the hiking boots, but not with the hiking stick. You can only bring a bottle of water.
Link:http://blog.naver.com/korea_brand/10108011305
Sunday, May 1, 2011
Rain No. 1 in TIMES 100 online poll
Rain, a South Korean actor and singer, was selected as the most influential person in the world in an online poll conducted by TIME magazine.
This is the second time for Rain to take the top slot, after first winning in 2006. Rain received the most votes out of 204 candidates, with 439,251 people voting for him.
Rain has been included in the TIME 100 online poll for the past six years.
Rain’s management company said he was very happy to hear the news and will attend the TIME 100 party in New York on April 26.
The poll also included major figures from politics, entertainment and the academic world. US President Barack Obama came in at number 46, outranked by his wife, Michelle Obama, who took 32nd place. TV host Oprah Winfrey came in at number 84, while Facebook creator Mark Zuckerberg, came in at 28 and singer Beyonce Knowles at number 5.
Link: http://www.korea.net/news.do?mode=detail&guid=54719
Subscribe to:
Posts (Atom)