Showing posts with label WSK. Show all posts
Showing posts with label WSK. Show all posts

Monday, May 23, 2011

The 3rd Koreabrand.net Contents Reporters


For the 3rd Koreabrand.net Reporters seminar, we have Prof. Kyoung-Duk Seo, a publicity expert about Korea as our speaker who will give a lecture on 'Infinity Challenge toward the global stage: My Korea PR story.'
It will be held as an open lecture in June 28.
For more information, please check the attached file.
Thank you.

*Please RSVP to webmaster@koreabrand.go.kr
*Prof. Kyoung-Duk, Seo
-Associate Professor of SungSin W. Univ., Consultant on PCNB, Consultant on the Ministry of Culture, Sports, and Tourism.
-Appeared on MBC 무한도전(2010.12.11), 황금어장(2010.8.11) as a special guest.

Sunday, May 22, 2011

Korean Medical Care that impressed Kazakhstan

At the end of last November, the medical team from the Korea University Anam Hospital flew over to Astana, the capital of Kazakhstan, and carried out the kidney transplant as officially invited by the National Medical Emergency Center of Kazakhstan. The surgery was successful, and the news on the medical techniques of the Korean medical team was aired throughout the country. Not like in Korea, the success rate of the kidney surgery in Kazakhstan is pretty low. However, the organ transplanting was the only way to save Aigerim Kumasheva suffering from the chronic renal insufficiency, so the medical team operated the surgery with her brother’s kidney, which took 8 hours in total. Dr. Kasimov, the head of the medical emergency center of Kazakhstan, appreciated at Korean medical team, saying “Our hospital deeply appreciates at Korean medical team that added a new page to the medical history of Kazakhstan. I was very impressed at their sense of duty as a doctor as well as their medical technology.” This is not the end of successful stories of Korean medical treatment. A number of tourists looking for the medical tourism are continuously visiting Korea. Let’s take a look at what is in Korean medical treatment!



Kazakhstan President’s doctor visited Korea

On April 26, one patient visited the Severance hospital in Korea and received a medical surgery. In fact, he was a lifetime doctor of Kazakhstan president Nursultan Nazarbaev and also a notable specialist in rehabilitative medicine, who was running a huge hospital in Kazakhstan. He first found the successful story of robotic surgery by the Severance hospital from the article among the data of medically advanced countries such as U.S. and European countries. He decided to visit Korea right after counseled by one of his co-workers and met an acquaintance who recovered from the surgery by the Severance hospital.

Sitting aside with the robot called da Vinci, the doctor operates surgery with 3-D screen. The robotic arm is located inside the patient’s body

He chose Dr. Na, who is well-known to have performed the greatest number of robotic surgeries on prostate cancer in Korea. You will find the reason from the fact that he is the first doctor in Korea who succeeded the robotic surgery in 2005, and also performed about 1,200 surgeries so far. Of course, the result was successful. Dr. Oraz left the hospital with a healthy appearance. Like this, the technology of robotic surgery has achieved recognition throughout the world. You will be surprised to know that many doctors around the world such as U.S., Singapore, Italy, and France visited Korea to learn how to perform the robotic surgery, even paying tuition.

What is da Vinci Robotic Surgery?

Beyond the limit of hands, da Vinci Robot

The robotic surgery was first brought in Korea in 2005 by the Severance Hospital, and since then, it was applied in an operation room. What is the procedure of the surgery? The patient gets general anesthesia like the other surgeries. And then, the robot’s arm is inserted into the abdominal cavity of the patient after injecting the gas and inserting the port into the patients’ abdominal cavity. After then, the doctor pricks several holes for putting robotic arm and camera into his patients. Next, he controls the robot with the exactly same hand movements like he did in the real surgery, watching the 3-D screen that helps doctors take a closer look at the affected area of patient, which is absolutely beyond the human hands.



In particular, the da Vinci robotic surgery is useful to cure some cancer that might bring about a severe side effect and complications when its surrounding nerves and blood vessel are damaged, such as the prostate cancer, rectal cancer, esophageal cancer, and bladder cancer. It is indeed an effective surgery.

Oriental medicine to the world

Korea International Cooperation Agency(KOICA) and the city of Almaty, Kazakhstan made an agreement to establish the Korea-Kazakhstan friendship hospital in 2000. At that time, KOICA used to send doctors and volunteers to the department of internal medicine, dentist, clinical pathology, oriental medicine, and other various fields. Now, the city of Almaty is running the entire hospital according to the further agreement.

Medical Services by Korean Medicine Service Team Abroad (KOMSTA), Kazakhstan

Well, there is more. The Korean Medicine Service Team Abroad (KOMSTA) also performed the medical services to 1,000 residents and Korean-Kazakhstan who live in poor medical surroundings. Through the wonderful Korean traditional medical treatment such as acupuncture, moxa cautery, cupping, and oriental medicine in Kazakhstan where 100,000 Korean-Kazakhstan live, we hope that we delivered a pride to Korean-Kazakhstan, and health to those residents. Also we believe that people in Kazakhstan would have more expectations and demands to Korean traditional treatment in the future.

Recently, Korea Institute of Oriental Medicine hosted the training program on ‘Modernization of Korean traditional medicine’ from April 15 to 29 for two weeks targeting the world health care experts. The program is one of the training programs that Korea International Cooperation Agency(KOICA) offered, and in this program, total 14 foreign health care experts from 11 countries of Asia, Central and South America, and Africa, such as Cambodia, Ethiopia, Ghana, Kazakhstan, Laos, Nigeria, Sri Lanka and etc. It will be a great opportunity for the world health care experts to get handful of experience on the Korean traditional medical treatment.
Link:http://blog.daum.net/korea_brand/1167

Let’s Go Inside the Love Story of Chun Hyang and Mong Ryong!

We see many ‘Couples of the Century’ through numerous media. Whether they are real couples or the fake ones, the range of couple are limitless. For example, world famous football star David Beckham and the member of the world pop girl group ‘Spice Girls’, Victoria Beckham became the couple of the century since their marriage. There are also fictional couples beloved by many in the world. In Jane Eyre, the famous and influential western novel, the love between Jane Eyre and Edward Rochester has been remembered among readers until now. Then, is there any ‘Couple of the Century’ in Korean classical literature? Absolutely, yes! Chunhyang and Mongryong, they are the familiar names to Korean. The novel was adapted for pansori, book, film and even drama, beloved by many fans. The main character, Chunhyang, built an image of active woman in Joseon Dynasty, and now she became the representative image of Korean woman through the various performances carried overseas. They are truly a couple of the century that presents Korea.

Unfortunately, there wasn’t any place to remind us of their love story. Every story was supposed to be alive in the reader’s imagination, however, if the readers can see and look around the virtual place that helps understanding of the full story of ‘Chunhyang-jeon’, visitors would definitely enjoy the story with the scenery. Well, from the idea and demands, ‘Namwon Chunhyang Theme Park’ finally opened on May 2004. Theme park is the place for entertainment attractions that has landscaping, buildings, and attractions that are based on one or more specific themes. The ‘Namwon Chunhyang Theme Park’ is ready for couples with the gist, ‘We invite those of you who have someone in love with!’.

We have everything in Namwon Chunhyang Theme Park!


The Night view of Namwon Chunhyang Theme Park

‘Namwon Chunhyang Theme Park’ is comprised of mainly 5 places- ‘Meeting Place’, ‘Pledge Place’, ‘Love and parting Place’, ‘Hardship Place’, and ‘Festival Place’. When you enter the theme park, you will see the facilities and structures that are well-matched to each place. At ‘Meeting Place’, you will see swings where Chunhyang and Mongryong first met, a fountain, and a cultural museum. At ‘Pledge Place’, you will meet a stone tower over the ring-shaped bridge ’Okjihwan’ which means a declaration of love. You might also find some couples in front of the tower, piling a stone on it and tying a small piece of wishing paper. In addition, ‘Pledge Place’ is quite a famous place to couples among other theme places. When a couple put their hands inside the ‘Pot of Pledge’, the love song ‘Sarang-ga’ comes out of it. At ‘Love and Parting Place’, you will see the ‘Buyong-dang’ where Chunhyang and Mongryong spent their wedding night, and the house of gisaeng ‘Wolmae’, Chunhyang’s mother. Also there is a workshop that you can experience the ‘seonbi’s style and arts, and even commoners’ culture in the middle era of Joseon Dynasty. ‘Hardship Place’ is also a place that attracts tourists. There is a rebuilt jail that Chunhyang was imprisoned, and the investigation office which has a stick for flogging criminals. The stick is remade for visitors to try and have fun, so you can try it, too. Finally, at ‘Festival Place’, there are many places to relax for visitors, and private theme school for writing letters with a brush. Once you use the brush, you will feel as if you were a writer going back to Joseon Dynasty.

Enjoy the whole Namwon!


The whole view of Namwon Chunhyang Theme Park

The introduction of the ‘Namwon Chunhyang Theme Park’ is all over. However, there are more reasons why Namwon is getting attractive. If you look are the other museums and entertainment attractions will give us satisfaction more than ever.
In ‘Chunhyang Cutural Arts Center’ which is located in the theme park, the performance of the intangible cultural asset that was designated by the province holds on regular basis. You can also lend the hall in advance. Please take a look at the performance schedule posted on the homepage of Namwon City Hall.
Besides, you can participate in making a pottery in the traditional cultural center in the theme park. It will be a wonderful memory for you to bring, considering it is neither a plastic, nor a porcelain dish that we see commonly in our daily life. The theme park will give you a meaningful experience on Korean traditional culture as well as Chunhyang’s love story.

This is not the end. Since last fall, the newly started festival of Namwon will give fresh opportunity to visitors. The marching parade which starts from every Saturday and Sunday from 2pm to 5pm is named the ‘Newly-appointed governor’s arrival’. As the parade marches from Gwanhan-ru to Theme Park, which is 2Km long, it will be a ‘must visit’ for those of you who love traveling.

For those of you who want to experience Chunhyang’s love and passion, we recommend you to visit Gwanghan-ru, and Chunhyang shrine. Gwanhan-ru which is famous for the place where Chunhyang and Mongryong first met each other provides splendid scenery in any season. Chunhyang shrine is the place that was built to honor the Chunhyang’s sincere love toward Mongryong. The bamboos planted around the shrine are standing strong and straight as if it showed Chunhyang’s nobel beliefs and principles. The letter ‘Dansim’ which means sincerity that presents Chunhyang’s character will touch the bottom of every single visitor.

In 2012, Yeosu will host the Expo, the world cultural festival. As the festival is expected to draw public attention to Jeolla province, most of the area is spurring the preparation for Expo. Of course, Namwon is not an exception. Namwon already selected several restaurants to recommend during the Expo and is now working on the promotion. In addition, Namwon Chunhyang Theme Park planned last February to provide more entertainment for visitors, overall which shows how Namwon is trying so hard and put a lot of efforts on it.

‘Namwon Chunhyang Them Park’ stands still as it is the first theme park that targeting the classical literature in Korea. Although the novel was written a half century, the love between Chunhyang and Mongryong would have something special that transcend the flow of era. We hope that you can experience the amazing and beautiful power that makes their love and even the entire Namwon as a one cultural heritage over half a century. Do you have someone you love? Then, move your step to the ‘Namwon Chunhyang Them Park’.
Link:http://blog.naver.com/korea_brand/10109426721

Tuesday, May 17, 2011

World Students in Korea (WSK) Recruiting the 5th batch^^

The Presidential Council on Nation Branding (PCNB) is recruiting the 5th batch of members for the program “World Students in Korea.”

“World Students in Korea” aims to provide international students in Korea with opportunities to experience Korea in a more organized, diverse, and involved manner and to promote cultural exchanges between Korea and the students’ home countries through the blogs (web logs) run by the member students.

The 1st batch was launched in July 2009. Members participate in a variety of activities including camps, field trips, workshops, performances and other events.

1. Number of members sought :
Fifty (50)

2. Application Period :
May 16 (Mon) – May 29 (Sun) 2011

3. Eligibility
- International students (i.e. those who are currently enrolled in an educational institution(s) in Korea)
- Those who own and run a blog (*Those who do not have a blog are requested to open one prior to applying)
- Those who are interested in Korea’s industries and culture
- Priority for selection will be given to those who speak Korean

4. Tenure
Jun 2011 – December 2011 (6 months)

5. Tasks
- Open and run an individual blog upon which students are to post contents (articles, photos, videos, etc.) related to Korea
- Attend various workshops, field trips, and events hosted by the Council

6. Benefits
- Upon evaluation by the Council at the end of the tenure, students who have shown distinguished on- and offline activities will receive awards (e.g. A round trip flight ticket to home country for Grand Prize winner)
- A small gift will be provided for the students who have shown excellent activities upon evaluation by the Council at the end of the month.
- Opportunities to attend diverse cultural events and performances related to Korea, or those hosted by the Council
- Media coverage (TV programs, interviews with newspapers, magazines etc.) regarding WSK activities and Korea

7. How to Apply
Via the Council’s official web site. Click the following link:
http://www.koreabrand.net/html/en/embeddedform_5.html


8. Inquiries

Ms. Jung-A Lee
Culture, Tourism & Global Citizenship Bureau
Presidential Council on Nation Branding
brand@koreabrand.go.kr

Ms. Jin-Sook Lee
International Cooperation Bureau
Presidential Council on Nation Branding
milkyway@koreabrand.go.kr

*** For further information on the Presidential Council on Nation Branding, visit www.koreabrand.net